Once upon a time, a boy and a girl (probably you) shared a favorite song.
Remember when she came to your house, with a new discovery of a new band, and together you fell in love with a new song? With a new band?
Maybe she even shared an ear-bud with you as you listened together (a la an 90’s Walkman moment).
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Do you have ANY idea how long it took for your favorite song to register for you?
With the exception of your favorite crush plugging the song directly into your brain, it probably took awhile (and a bunch of social reinforcement) for you to even KNOW the song, much less like it.
What does this have to do with sales?
WHY ARE YOU NOT INSISTING THAT YOU BE NOTICED?
CEOs, CMO’s, Your customer… They are waaaaaaaay busier than teenagers.
If you have something that you know will make their business better, it is your job to get the “song” into their ears.
And it will probably take at least 12 times of hearing you or seeing your name before you even start to register.
Just because you called them once and left a message, doesn’t mean anything got through.
Remember, they are counting on YOU to find THEM.
Go sing your song, over and over again, and don’t forget to…
Love ‘em ALL UP!
The Irreverent Sales Girl
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